How to Leverage AI in Small Business Marketing Teams
Artificial Intelligence (AI) has revolutionised the marketing landscape, providing tools and capabilities that were once the domain of large enterprises with substantial budgets. Today, small businesses can leverage AI to streamline their marketing efforts, save time, and cut costs. At Blorange we work with our clients to maximise these tools saving them money to reinvest in additional or more holistic activations.
AI Copywriting
AI-powered tools like OpenAI's GPT-4 can generate high-quality copy for websites, emails, and social media posts. For instance, Jasper (formerly Jarvis) is an AI writing assistant that helps businesses create compelling content in minutes. According to a report by Forbes, Jasper has helped companies increase their content production by 300%*.
AI copywriting tools can generate product descriptions, blog posts, organic social posts, email content and ad copy, ensuring consistency and saving hours/cash that would otherwise be spent drafting content from a copywriter. This allows small businesses to reinvest that time and budget into more strategic tasks and impactful activations.
AI-Generated Images
It’s amazing what can be achieved with almost zero knowledge and skills with AI. Tools like DALL-E, an AI image generator by OpenAI, can produce realistic and non-realistic images tailored to specific requirements perfect for websites, email images, social images and more. Apps like photoroom can generate product images in different staged environments without the need for a photoshoot taking days of planning/shooting/logistics and £1000s of pounds. Save that cash for something else!
According to a study by The Drum, businesses that used AI-generated images saw a 20% increase in engagement on social media compared to traditional photoshoots*.
Supporting Paid Ad Campaigns
AI assistants integrated into platforms like Google Ads and Meta (Facebook) Ads can significantly enhance the performance of paid ad campaigns. These AI tools analyse vast amounts of data to optimise ad placements, targeting, and budgets in real-time. For instance, Google's AI-driven Smart Bidding adjusts bids based on the likelihood of conversions, ensuring optimal use of advertising budgets.
A report by WordStream found that businesses using AI for their Google Ads saw an average conversion rate increase of 30%*.
Basic Graphic Design
AI-driven design tools like Canva and Adobe Spark allow users with little to no design experience to create professional-quality designs. By spending just a few hours learning these tools, small business owners or their teams can produce designs for emails, social media, and website elements. This can significantly reduce the need for hiring graphic designers for simple tasks saving the money to use them for more meaningful work. A study by Canva found that 85% of small business users reported significant time savings and increased satisfaction with their marketing materials*.
Conclusion
Leveraging AI in marketing allows small businesses to operate more efficiently and focus resources on high-impact activities. By integrating AI for copywriting, image generation, ad campaign support, and basic graphic design, businesses can save time and money, which can then be reinvested in more complex tasks. This approach not only enhances productivity but also drives better marketing outcomes, enabling small businesses to compete with larger players for a fraction of the price.
Let us show you how, contact us at Blorange for more information.
Sources:
Forbes, "How Jasper is Transforming Content Creation," 2023.*
The Drum, "The Impact of AI-Generated Images on Social Media Engagement," 2022.*
WordStream, "AI in Google Ads: How Smart Bidding is Changing the Game," 2023.*
Canva, "The Benefits of AI-Driven Design Tools for Small Businesses," 2023.*